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Whether you are in “hypothesis generating” or “hypothesis testing”
mode, our background is in study design. At
ODI,
we not only know what a partially balanced incomplete block design
is, we know when to use it. We know what makes a good segmentation,
and we know when to use preference based versus choice based
conjoint.
Orthogonal
Designs,
Inc.
includes staff with a Ph.D. in Experimental Social Psychology, who
has taught experimental design and multivariate statistics for the
Burke Institute, and who has provided seminars on conjoint analysis
for the American Marketing Association. With 25 years in marketing
research, our exposure to the realities and foibles of field
research has provided a broad experience base of approaches and
techniques to address your research problems. You can tap into this
service in the same way as you access consulting services:
Internet, telephone, or in-person. |
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