Orthogonal Designs, Inc.

 

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Personnel

Roger Buldain, Ph.D. is a principal with ODI and heads up our quantitative division.  With over 25 years of experience in both the client and supplier sides of marketing research, he has had the opportunity to share his experience by:
 

  • Teaching seminars and presenting papers on multivariate statistical techniques and experimental design for the Burke Institute, the University of Cincinnati and Xavier University

  • Teaching seminars on conjoint analysis for the American Marketing Association

  • Presenting image, positioning, and conjoint research for the Pharmaceutical Marketing Research Group

  • Presenting papers on perceptual mapping for Sawtooth Conference and

  • Presenting papers on choice modeling for the Advanced Research Techniques Forum of the American Marketing Association

 

After receiving his doctorate from Michigan State University in Experimental Social Psychology, Roger began building his marketing research experience.  His career has included working in the Marketing Research Department of the Quaker Oats Company, and in the Consulting & Analytical Services Division with Burke Marketing Research.  While at Burke, he was promoted to Vice President, R&D for new research products and protocols and worked as an Account Executive with the Client Services Division.  After four years as an independent consultant, he was a principal in founding Orthogonal Designs, Inc.

 

Bernard Tuhl, Ph.D., Ph.D., D.D. earned his B.S. at the Netherlands Trottengast Maritime College, majoring in Advanced Deportment and Table Settings.  Commissioned as a second mate, his first command was of the loading and stowing crew for the Indonesian container ship, Tuan Jimmy, where he distinguished himself as the only officer whose sailors always wore waistcoats and bore sommelier cups.  Inexplicably stranded in Guam City while on his maiden voyage, Barnie made the most of the situation by entering the Masters program in Eugenics and Applied Phrenology at the University of Guam.  Upon receiving his M.A., he sold his concubines and adopted “children” in order to obtain passage on a freighter bound for California.  Arriving in Los Angeles, he enrolled in the Doctoral Studies program at the University of Hollywood.  There, he earned two Ph.D.’s (Quantitative Methods and Plate Tectonics) and  a D.D. (Universal)  in a remarkably short period of time.  The book based on his dissertations, “St. Louis – God’s Wrath or the New Malibu” was a best seller in certain circles, and prompted his move to the Midwest.  He joined Orthogonal Designs, Inc. in 1999, where he acts as general manager while specializing in difficult issue identification and problem resolution for a consortium of direct marketers.

 

Ann R. Nienaber has completed education in the fields of both psychology and design.  She began her postgraduate career at the University of Cincinnati College of Medicine, Department of Psychiatry, as a research associate for Dr. William Whitehead.  Under grants from Hoffman-LaRoche, they published several articles in periodicals such as The Lancet and The New England Journal of Medicine.  As a designer, she spent several years as a Project Manager, then advanced to the position of Vice President of Design before forming her own company in 1988.  Some of her clients have included the Midland Company, Neilson Company, the Kroger Company and the City of Cincinnati Department of Neighborhood Services.  With her varied experience in these industries, Ann brings a unique perspective as a Project Manager to the consulting and reporting aspects of the marketing research process.

 

Nathan Buldain works in  ODI’s website programming and maintenance section.   He has programmed over 30 questionnaires using SSI Web products since they were first introduced.  Currently completing his Bachelor's degree at Ohio State University in Business and Marketing, he has supplemented his studies by taking courses in Java scripting, CGI, Perl, and other high level programming languages.  As a resource for more difficult programming assignments, Nate's skills are invaluable.

 

 

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